The adoption of Green IT practices in the
The recently launched ‘Green IT Barometer’ by research firm IDC – canvassing around 500 European firms with over 1,000 employees and at least one data centre – found that 77% of those in the UK cited pressure to comply with current and pending regulations as the main impetus behind their Green IT investments.
In other countries across Europe, particularly
The report’s author, IDC analyst Nathaniel Martinez, says this anomaly is “probably because there’s been a lot of talk in
However, according to IDC’s results, regulatory compliance makes for an effective spur:
“Green IT strategies won’t always yield immediate tangible benefits to the organisation,” he says. “Only two-thirds of large
And that might be a problem, given that in the current economic climate companies are less likely to be altruistic with their IT investments. Only 21% of IT directors surveyed in the
That lack of measurement means “62% of UK IT departments have no incentive to reduce power consumption”, while “63% don’t even report power consumption”.
The main challenge to Green IT projects cited by respondents – lack of industry guidance – is symptomatic of this lack of measurement. “Because a lot don’t measure, they have no way to benchmark themselves against other companies,”
Adding to the problem is the ongoing belief that green comes at a premium. “Some organisations think you pay a premium for a green server.” And while the upfront price tag is often higher, “if you look at the total cost of ownership there is a significant cost reduction.”
“By 2012, 80% of the money spent on servers will be spent on powering them, and although the cost of oil has gone down drastically, it is still a scarce resource. The majority of data centres are also aging – the average age is 12 years old – and were designed in a time before multi-core or blade technology. They are not optimised for that level of density.”
Despite this, the IDC study found that 70% of
It remains to be seen what affect the October financial crisis has had on Green IT adoption – the IDC figures where compiled earlier.
“Green has become a business imperative for many organisations,”