Kaspersky launches Undatify to allow for easier control of personal data

Users of new Kaspersky platform Undatify can ask organisations for a copy of the personal data they have collected from them, as well as ask for this data to be removed from their system.

In some cases, users can simply fill out a web form from the organisation in question in order to achieve this.

The platform, which is a rebrand of its former service Privacy Audit, operates in accordance with EU GDPR and other data protection protocols.

How have companies adapted to the GDPR?

Mark Thompson, global privacy lead at KPMG, discusses how companies of various sizes have adapted to the GDPR. Read here

“Taking care of our privacy is becoming a challenging task, as many modern services request a lot of personal details, and we cannot fully control the distribution of our data on the internet,” said Mikhail Podlasov, head of Undatify.

“It can also be quite problematic to clean up one’s digital footprint. While it might only take a couple of clicks to remove details from some websites and services, it can be trickier in other cases to find out how to do it and take more time than necessary.

“With the help of Undatify, people can take back control of their data in a fast and efficient way.”

The launch comes following a recent finding by Kaspersky that 82% of consumers have tried to remove personal data that has been made publicly available on websites and social media, yet 37% don’t know how to.

Legal Bot

The application has a tool called Legal Bot, which can be used to select the organisation they want to remove their data or obtain data from.

Once an organisation is selected and the user decides what they want to request, the tool generates a formal request and sends it to the desired company via Undatify’s interface, on the user’s behalf.

The tool then analyses the company’s response to the request using machine learning algorithms, before suggesting possible next steps to the user, such as additional argument options if the company disputes the request.

Recommendations are made by the Legal Bot tool throughout its communication with the organisation in question.


Avatar photo

Aaron Hurst

Aaron Hurst is Information Age's senior reporter, providing news and features around the hottest trends across the tech industry.