OpenAI and Faculty partner to open generative AI use cases

OpenAI, the developer of ChatGPT, has enlisted UK start-up Faculty to help businesses generate new value opportunities with generative AI

The partnership, which will see Faculty become OpenAI’s first technical system integrations partner and only European partner, is set to focus on safely securing real-world use cases for generative AI offerings, including ChatGPT and DALL•E.

Amidst controversies relating to matters such as competition, data privacy and misinformation, London-based Faculty will oversee evaluation, optimisation and integration of OpenAI’s products, helping to deliver value to customers’ use cases with focus on safety and transparency.

Meanwhile, OpenAI’s clients will be aided in ensuring the safe and responsible deployment of technologies powering generative AI.

Faculty has been sharing industry expertise around natural language processing, computer vision, transformer architectures and large language models with clients including the NHS, healthcare publisher WebMD, and educational platform Elastik.

The race to deploy AI comes as businesses and governments begin to realise its potential; for example, the UK government recently announced the national roll-out of a new AI fund totalling £250m.

“We chose to work with Faculty because they understand OpenAI’s technology and its potential but also have the experience to ensure it is implemented successfully and safely,” said Zack Kass, head of GTM at OpenAI.

“Generative AI is going to reshape the world in ways we can’t yet imagine, and we look forward to Faculty helping us on our journey to extend the benefits to businesses and their customers.” 

Marc Warner, CEO and co-founder of Faculty, commented: “Artificial intelligence will reshape many parts of our lives — and it’s incumbent on businesses to ensure employees and customers benefit as much as everyone else.

“Yet whilst the benefits to productivity and wellbeing are vast, the risks are real. That’s why rolling out this technology in a safe, responsible way is vital – both to capture the benefits, and to build trust.”

>See also: We chat with ChatGPT itself about the future of AI

Use cases being developed

Business use cases that are being explored currently with generative AI capabilities include:

  • Automated marking for coursework — Online educational platform Elastik has been looking to speed up marking in schools, using generative AI. “Faculty are supporting us brilliantly in this critical area of education; helping to change teachers’ and learners’ lives by integrating OpenAI’s powerful models in our real-time writing tools,” said Elastik CEO, Jeremy Waters.
  • Generating synthetic text to improve privacy — NHS data that evolves with context has been used to mitigate privacy risks in healthcare. “Using an OpenAI model, Faculty and NHSE created synthetic doctor’s notes to evaluate privacy risks in NHS free text data in order to accelerate research whilst maintaining privacy. We are excited to explore ways to use OpenAI technology safely and responsibly to support patient care,” said Dr. Jonathan Pearson, lead data scientist at NHS England.
  • Summarising medical information — With data on the medical website WebMD growing at an exponential rate, generative AI has been able to help summarise information for faster delivery. “We are excited to be working with Faculty to evaluate the potential of and optimise OpenAI’s technology for editors in support of our mission to provide high quality medical content to healthcare professionals,” said WebMD vice-president, global reference content, Matt Eisenstadt.

OpenAI has demonstrated a wider mission to ensure that generative AI can be used safely, with its recently extended partnership with Microsoft bringing together OpenAI’s AI Alignment studies and Microsoft’s Responsible AI Standard to develop a safety framework.


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Aaron Hurst

Aaron Hurst is Information Age's senior reporter, providing news and features around the hottest trends across the tech industry.