Software AG and Adobe partner to deliver improved customer experience platform

Software AG and Adobe parter to deliver improved customer experience platform

The new Software AG and Adobe offering will deliver improved customer experience, by bolstering sales and marketing campaigns

Software AG have launched a certified connector for Adobe’s Marketo Engage platform — this connector integrates a user’s SAP Service Cloud solution or SAP Sales Cloud solution implementation with Marketo Engage, establishing a direct connection between customer data and Adobe’s customer experience management (CXM) tools.

“Our partnership with Software AG is all about connecting sales and marketing data, and helping brands transform their customer experience management,” said Matt Thompson, executive vice president, Worldwide Field Operations at Adobe. “Being able to access the full functionality of Marketo’s B2B marketing technology is a game-changer. With Software AG’s help, customers can now be confident that their B2B campaigns and initiatives are connected to the highest-quality data sources within their organisation.”

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The connector

Powered by Software AG’s platform, the new connector will allow businesses that use SAP solutions to access the full functionality of Marketo Engage, helping businesses to  align sales and marketing within an organisation, according to the release.

Software AG helps existing SAP Service Cloud and SAP Sales Cloud users adopt Marketo Engage, as they can now use both products in an integrated manner, with customer data connected to B2B marketing campaigns, leads and opportunities. This previously unavailable integration will help businesses improve the accuracy of the data that powers their campaigns, ultimately leading to improved results.

“The full benefits of marketing engagement and automation can only be realised when an organisation’s customer, sales and marketing data are integrated and working together toward a common goal,” said John Schweitzer, chief revenue officer and member of the executive board at Software AG. “Through the power of our technology and in close partnership with Adobe, business that use SAP Service Cloud and Sales Cloud will now have that ability at their fingertips.”

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Nick Ismail

Nick Ismail is a former editor for Information Age (from 2018 to 2022) before moving on to become Global Head of Brand Journalism at HCLTech. He has a particular interest in smart technologies, AI and...

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