Salesforce announces Slack GPT to deliver conversational AI to businesses

Salesforce has launched Slack GPT, its new generative AI offering for business chat, delivering native AI features within the Slack platform

Announced during Salesforce World Tour New York, the new Slack GPT offering will allow business customers to utilise generative AI app integrations, as well as tap into secure customer data insights from the Customer 360 and Data Cloud.

Native AI capabilities like conversation summaries and writing assistance will now be available directly in Slack, while no-code workflows can be created in the app to prompt faster completion of tasks.

Four versions of the product have been revealed by Salesforce, that can be installed across the organisation:

  • Slack GPT for Sales for creating channel summaries, customer recommendations, and prospect messages.
  • Slack GPT for Service for solving customer issues more quickly with AI-generated solutions and responses, as well as auto-generating case summaries to share team knowledge in channels and canvases.
  • Slack GPT for Dev/IT for instantly auto-scanning channel activities and summarising root cause analysis.
  • Slack GPT for Marketing for auto-generating copy and images for blogs, email campaigns, social, and advertising directly into a channel for team collaboration.

In addition, integration of other large language models (LLMs) including Claude from Anthropic is now possible in Slack, but according to Salesforce, these won’t be used to train its in-house models.

“Generative AI has enormous potential to redefine how work is done and unlock significant business productivity. The real power of this technology is when AI can analyse and act on the most valuable data from a company’s most trusted resource — its own internal knowledge,” said Lidiane Jones, CEO of Slack.

“Slack GPT is the conversational AI platform of the future, helping customers easily tap into trusted customer data and essential employee knowledge so they can work smarter and make decisions faster.”

The release demonstrates Salesforce’s continued investment in the fast-evolving generative AI space, with the company having recently announced an integration partnership with ChatGPT developer OpenAI.


70 per cent of businesses currently exploring generative AI innovation A Gartner poll has revealed that 70 per cent of organisations are currently in ‘exploration mode’ when it comes to generative AI innovation.

Using generative AI to understand customers Generative AI seems poised to transform IT from co-writing code through to enhancing cybersecurity but one of its most profound uses could be how it is used to understand customers.

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Aaron Hurst

Aaron Hurst is Information Age's senior reporter, providing news and features around the hottest trends across the tech industry.

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