Twitter undertakes further layoffs, including senior leaders

At least 200 members of Twitter staff were laid off over the weekend, including leaders of product management

The Information initially reported on the cuts, which come in the aim of continuing to cut costs at the social media corporation, with CEO Elon Musk having already shrunk the workforce at Twitter by at least 70 per cent to around 2,000 employees.

Many members of product and business development teams were notified via email that they were being laid off, with others finding out by being locked out of Twitter’s systems.

Among those cut were director of product management Esther Crawford, who had been overseeing the delivery of the Twitter Blue subscription service and other paid offerings.

Crawford, who joined Twitter as founder of acquired video chat start-up Squad in 2020, tweeted on Sunday that she was “deeply proud of the team for building through so much noise & chaos”.

Also let go by Twitter over the weekend was senior product manager Martijn de Kuijper, whose newsletter start-up Revue had been bought by Twitter in 2021. He commented on Sunday: “Looks like I’m let go,” having stated that he had found himself locked out of the company systems.

Twitter was acquired by SpaceX founder and Tesla chief Musk last year for $44bn, but revenue saw a drop since Musk warned of content moderation measures that would affect advertisers.

Musk had previously called for staff to be prepared for an “extremely hardcore” long-hours working culture “at high intensity”, with many sharing that staff had been sleeping in Twitter’s offices in order to get tasks completed.


Over 150,000 employees laid off by tech companies in 2022Analysis from has found that 153,160 members of staff at tech companies were laid off across 2022, the highest amount since the dotcom bubble burst.

Am I ready to be a tech leader?Here are four things to remember if you thinking of taking the next step up on your IT career path to become a tech leader.

Avatar photo

Aaron Hurst

Aaron Hurst is Information Age's senior reporter, providing news and features around the hottest trends across the tech industry.